When we think of a great business model, we often believe the one that generates the highest sales and revenue would be at the top of the list. However, that couldn’t be far from the truth. Very rarely do you find companies designing a model that would benefit all the stakeholders rather than just the company itself.
Every now and then we see a new company making the headlines and claiming to be different than the rest. But very quickly, it gets lost in the crowd and everyone eventually forgets about it. Why is that?