Traditional Business Models Lack Empathy
When we think of a great business model, we often believe the one that generates the highest sales and revenue would be at the top of the list. However, that couldn’t be far from the truth. Very rarely do you find companies designing a model that would benefit all the stakeholders rather than just the company itself.
Baskyt – One Step Ahead
But new and emerging startups such as Baskyt restore our faith in humanity. If you haven’t come across this name yet, then you’re in for a surprise! The latest entrant in the grocery and food delivery industry, Baskyt, has made it its mission to bring everyday essentials to you instantly. But wait, there’s more…
What if I were to tell you that you could now have your entire Squad in one place just with the tap of a button?
Don’t believe me? Well, that’s absolutely possible! Baskyt allows you to invite your friends and family to shop with you, and together, you can avail bulk discounts. Amazing, right?
As a customer, you’re always looking for ways to make mundane tasks such as grocery shopping fun, and when you’re able to achieve that at a great price, what’s there to complain about?
Constant Growth = Happy Partners
It’s still easy to prioritize customer needs since your customers are going to drive sales, but Baskyt has made sure to create value for its partners in the form of restaurants as well. When customers order in groups, the restaurant ends up receiving multiple orders for the same product simultaneously. They only have to assemble or cook ONE product for multiple customers. This enables the restaurant to save time and cut down costs leading to maximization of efficiency and revenue.
Baskytors: Behind The Scenes But Equally Important
Lastly, but most importantly, it is ultimately the delivery riders or better known as the “Baskytors” who are responsible for the practical execution of Baskyt’s business model: from receiving the order from the restaurant to delivering it right to the customer’s doorstep, they play a significant role in driving Baskyt’s success.
Our Baskytors are carefully chosen from a large pool of candidates and only the best ones make the cut. They are then given extensive training to help them internalize the Baskyt values and deliver a WOW customer experience. On top of that, the app algorithms make sure to optimize routes to ensure timely deliveries. We want our Baskytors to make the most out of this opportunity: that’s why they are provided with flexible hours and high monetary incentives to reward them for their efforts.
With Baskyt, Everybody’s A Winner
Baskyt’s carefully crafted model makes sure everybody wins. It looks beyond transactions and financials, and through a 360-degree approach, it has found a unique way to keep everyone satisfied by maximizing gains to Customers, Baskytors, and Restaurants. Now that sounds like an app I’d love to try out!
